Whether you are a seasoned sales professional, an established business owner, or just getting your start-up off the ground, you will benefit from learning how to forge and strengthen collaborative relationships with your customers. In Collaborative Selling: Explore, the fourth module of the Collaborative Selling curriculum, you will learn how to prepare for your first meeting with your customer, how to ask effective questions and listen, and how to conduct this meeting. The following topics are discussed:
- Preparing to Explore
- Listening
- Exploring with Your Customer
Upon completion of this module, you will be able to:
- Use exploring questions to uncover your client’s needs.
- Differential between the three levels of listening.
- Listen and take notes effectively during your meeting with your client.
- Use a mind map to capture notes and facilitate your discussion.
- Summarize and prioritize your client’s needs.