Collaborative Selling: 7. Assure

Whether you are a seasoned sales professional, an established business owner, or just getting your start-up off the ground, you will benefit from learning how to forge and strengthen collaborative relationships with your customers.

In Collaborative Selling: Assure, the seventh module of the Collaborative Selling curriculum, you will learn how to assure customer satisfaction after the sale, which will help you expand your business through repeat sales and referrals.

The following topics are discussed:

• Servicing the Customer
• Enhancing the Customer Relationship
• Expanding Business Opportunities

Upon completion of this module, you will be able to:

• Articulate why following up with the customer is so important.
• Measure and monitor the success of the solution.
• Manage customer expectations.
• Articulate the importance of conducting an annual review with the customer.
• Expand your business through internal opportunities and referrals.