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Whether you are a seasoned sales professional, an established business owner, or just getting your start-up off the ground, you will benefit from learning how to forge and strengthen collaborative relationships with your customers. In the Collaborative Selling curriculum we will cover how to follow the steps of the Collaborative Sales Process to meet your business objectives.

This Curriculum is comprised of the following modules (which may be purchased individually below):

Upon completion of this course, you will be able to:

  • Articulate your product’s competitive strengths.
  • Identify the best customers for your product.
  • Successfully contact and schedule appointments with your customers.
  • Ask the right questions and conduct the right research to understand your customer’s needs.
  • Work with your customers to build solutions that fit their needs.
  • Navigate the customer’s acceptance/rejection/postponement.
  • Continue to achieve customer satisfaction after the sale.
  • Expand your business by leveraging your successes with your customers.

Course Content

Introduction to the Collaborative Selling Course
Collaborative Selling Vs. Traditional Selling
Understanding the Collaborative Approach to Selling 
Quasi-Traditional Selling 
Activity: How Do You Currently Sell?
Reflect on Your Approach
Confirm
Dealing with Acceptance and Rejection
Activity: Confirmation Plan
Confirm: Addressing Customer Concerns
The 5 P’s
Confirm: Dealing with Postponement
Uncovering the Problem
Activity: Dealing with Postponement with Your Own Customers
Assure: Servicing the Customer
The Follow-Up
Monitoring and Measuring Success Criteria
Managing Expectations and Assumptions
Activity: Meeting and Exceeding Customer Expectations
Activity: Meeting and Exceeding Customer Expectations
Assure: Enhancing the Customer Relationship
Enhancing the Customer Relationship
Activity: Annual Account Review Profile
Assure: Expanding Business Opportunities
Expanding Business Opportunities
Asking for Referrals
Activity: How Well Do I Expand My Opportunities
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