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Are you ready to master the fine art of customer service, creating moments of magic that will become the foundation of a flourishing business?

Welcome to the definitive course on customer service, taught by business legend, Dr. Tony Alessandra.

Mastering Customer Service, Creating Moments of Magic, will show you all the best business-growing practices that create authentic customer loyalty for longterm prosperity and success.

The course is divided into four sections with a total of nine video lessons.  Each video lesson has a downloadable transcript, quiz and follow-up learning activity.

Mastering Customer Service and Creating Magic Moments for Your Customer. 

After completion of the course, the learner (YOU!) will be able to:

  1. Recognize and appreciate the reasons behind creating “magic moments” for customers and understand the benefits likely to be gained from adopting customer service best practices.
  2. Describe and define what behaviors are likely to lead to either moments of misery or moments of magic for the customer.
  3. Analyze and evaluate the philosophies behind providing outstanding customer service in order to formulate your own personal code of conduct when it comes to outstanding customer service.
  4. Identify and describe common customer service mistakes made every day in the business world and develop plans to overcome or remove them in your workplace.
  5. Analyze the differences between effective customer service and ineffective customer service techniques, and determine how they would likely impact customer satisfaction.
  6. Engage in honest, but non-judgmental self-appraisal and self-reflection based on the concepts presented in the course.
  7. Recognize and admit possible flaws in your own customer service habits that interfere and prevent moments of magic.
  8. Develop a well-considered plan for self-improvement based on a personal (and private) critique comparing your own habits to the examples given in the course content
  9. Apply concepts practiced during the course in everyday life, which will enrich all your future customer service interactions.
  10. Apply the foundations developed in this course and form daily habits which demonstrate mastery of customer service best practices.

Course Content

Creating Moments of Magic!
Customer Service in America is BROKEN!
Activity: Customer Service in America is Broken!
Meeting or Exceeding Customer Expectations
Activity: Meeting or Exceeding Customer Expectations
Graduate From One-Shot Sales to Lifetime Customers
Activity: Graduate From One-Shot to Lifetime
What is Your Customer Worth?
Activity: What Is Your Customer Worth?
The 3 Rs of Customer Service
Activity: The 3 Rs of Customer Service
The 3 C’s of Customer Service
Activity: The 3 Cs of Customer Service
How to Provide Astounding Customer Service!
Activity: How to Provide Astounding Customer Service
Critical Telephone Strategies
Activity: Critical Telephone Strategies
How To Improve Your Customer Service Language
Activity: Improve Language