A leadership program from Rick Barrera

We before me.

How to eliminate selfishness from the workplace and lead your team to achieve more than you ever thought possible.

The highest-performing teams share one trait: people put the group ahead of themselves. We Before Me is the program that builds that culture on purpose, and turns it into results you can measure.

Most teams underperform for one reason: me before we.

Silos. Turf wars. People optimizing for their own scorecard instead of the team's. It's rarely bad people, it's a culture that quietly rewards self-interest. And it caps what the whole organization can achieve.

The shift

From a team of individuals to a genuine team.

We Before Me moves an organization from one operating system to another. The difference shows up in behavior, and then on the scoreboard.

Me before we

  • People protect their turf and their credit
  • Information is hoarded as leverage
  • Wins are individual, blame is shared
  • Collaboration happens only when forced
  • The org moves at the speed of its silos

We before me

  • People spend their energy on the shared goal
  • Information flows to wherever it helps most
  • Credit is shared, ownership is collective
  • Collaboration is the default, not the exception
  • The org moves as one, and moves faster
  • The team is engaged, because they set the goals
  • Deadlines are met, because the team is committed
The program

Culture change that sticks, not a one-day rah-rah.

We Before Me is delivered as a structured program with training, coaching, and reinforcement, so the shift outlasts the workshop and becomes how your team actually operates.

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Leadership Training

Give your leaders the frameworks and language to model and build a we-before-me culture from the top.

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Team Workshops

Hands-on sessions that shift how a team actually works together, run by trained We Before Me facilitators.

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Ongoing Coaching

Reinforcement over time so the new behaviors stick and compound into measurable performance.

Led by Rick, delivered by the right team.

We Before Me training is led by Rick Barrera and a team of trainers matched to the needs of your organization, and can include Fortune 500 executives or Navy SEALs when appropriate.

We Before Me book cover
The book behind the program

It started as a book. Now it's how teams operate.

We Before Me lays out the case and the method for ending workplace selfishness and building a team that achieves more than any collection of individuals could. The program brings the book to life inside your organization.

Every workshop, every coaching engagement, is built on its framework.

Start on your own

Prefer to begin self-paced? Take the course.

Not every team is ready for a full engagement. The We Before Me online course brings the method to your leaders on their own schedule, and includes something you can't get anywhere else.

The online course
PLACEHOLDER · add Kajabi course link & price

The We Before Me Course

A self-paced program that walks your leaders through the full We Before Me method, ready to put to work immediately.

  • 29 exclusive faculty interviews. Live conversations with the We Before Me faculty featured in the book, available only inside the course.
  • 19 self-paced modules your team can work through on their own schedule, the complete We Before Me method.
  • The full framework, the same method behind the live program, ready to put to work immediately.
Enroll in the course → [add link]
Faculty interviews · Now exclusive to the course

The interviews that were a podcast are now a course benefit.

All 29 of our live interviews with the We Before Me faculty, an impressive group of leaders, have moved inside the course, where they add real value for enrolled members.

PLACEHOLDER · TEASER STRATEGY
A sample episode or two will live here as a free taste, funneling listeners toward the full library inside the course. We'll design which episodes to feature once the course is wired up.
The We Before Me faculty

Exclusive interviews with the leaders featured in the book.

Walt Rakowich
Former CEO of Prologis, the S&P 500 company he led through a historic turnaround. Author of Transfluence.
Rick Tetzeli
Editorial Director at McKinsey, former Executive Editor at Fast Company and Entertainment Weekly.
Colleen Abdoulah
Former Chair & CEO of WOW! Internet, Cable & Phone, the only woman to lead a top-ten U.S. cable company, renowned for culture and customer experience.
Rick Searfoss · In memoriam
NASA Space Shuttle commander and Air Force colonel who flew three missions. Author of Liftoff: An Astronaut Commander's Countdown for Purpose-Powered Leadership.
Todd Musselman
Professional speaker and transformation coach. One of the most-downloaded voices in the series.
Jim Reuter
President & CEO of First Interstate Bank; former CEO of FirstBank, where he led its national-recognized digital-banking transformation.
Amy Young
Former Vice President & General Manager of DaVita Clinical Research, a specialty research organization behind 500+ clinical trials.
Eric Frohardt
Former U.S. Navy SEAL, bringing hard-won lessons on leadership, teamwork, and performance under pressure.

Build a team that puts we before me.

Tell us about your organization and what you're trying to change. We'll help you design the right We Before Me program for your team.

Bring it to your team →